I agree with you, Jon, that there must be something internal about the "power of attraction."
Strangely, I was thinking about just that when I was watching a figure skating competition a few weeks ago. Michelle Kwan came in second, due to technical aspects. And yet, in watching the other skaters, I couldn't help but think that she has "that inner something" that (for the ordinary watcher) far outshines the ability to do three triple-toe loops. It isn't just a better artistic sensibility - when she is out on the ice, I get the sense that she purely and simply *loves* the sensation of skating. There is a special joy on her face that isn't there just for the audience.